The progressive advocacy group Unrig Our Economy launched a new $2 million advertising campaign Monday against four Texas Republicans who voted for the massive Medicaid cuts in this month’s GOP megabill.
At the behest of President Donald Trump, Republican Texas Gov. Greg Abbott is mounting an unusual mid-decade effort to redraw Texas’s congressional map to keep control of the U.S. House of Representatives come 2026.
The plan is expected to net the GOP five seats. But the flipside is that some seats that were once GOP locks may become more vulnerable to Democratic challengers.
Those include the ones held by Republican Reps. Lance Gooden (5), Monica De La Cruz (15), Beth Van Duyne (24), and Dan Crenshaw (2)— all of whom voted for the “One Big Beautiful Bill Act.”
Put together, these four congresspeople alone represent around 450,000 Medicaid recipients, according to data from KFF.
The law remains dismally unpopular, with the majority of Americans believing that it benefits the rich while providing little to ordinary Americans. According to a Navigator survey conducted last week, 7 in 10 Americans said they were concerned about its cuts to Medicaid.
The Congressional Budget Office projects that 10 million Americans will lose health insurance as a result of the law’s Medicaid cuts.
Around 200,000 of them are in Texas, according to KFF. In total, up to 1.7 million people in the state may lose their insurance as a result of other subsidies that were also cut.
Those are the people Unrig Our Economy hopes to reach with its new ad blitz.
One ad hits Crenshaw — whose district has nearly 92,000 Medicaid recipients—for making false promises to protect the program.
It shows a video of the congressman from May 14 assuring Texans: “You have nothing to worry about. Your Medicaid is not going anywhere,” less than two months before voting for “the largest Medicaid and healthcare cuts in history.”
Another singles out De La Cruz—who represents over 181,000 Medicaid recipients—for her vote for the bill after warning that the cuts “would have serious consequences, particularly in rural and predominantly Hispanic communities where hospitals and nursing homes are already struggling to keep their doors open.”
Among hundreds at risk across the country, 15 rural hospitals in Texas are in danger of closing because of the cuts, according to a study by the health services research arm of the University of North Carolina.
The ads targeting Gooden and Van Duyne, meanwhile, draw more attention to the effects of their cuts on Texan families: “Medicaid covers a third of all children, half of all pregnant women, the elderly in long-term care, and the disabled.”
Gooden’s district contains more than 120,000 Medicaid recipients—over half of whom are children. In Van Duyne’s district, children make up close to two-thirds of the more than 57,000 enrollees.
According to the Institute on Taxation and Economic Policy, the bill cuts more than $930 billion in total from Medicaid over the next 10 years. Over that same 10-year period, the wealthiest 1% of Americans will receive over $1 trillion worth of tax breaks.
All the ads hammer home the fact that these devastating cuts were passed “to fund tax breaks for billionaires.”
Unrig Our Economy’s ad blitz is the first salvo of a $20-million effort by the House Majority PAC—the largest national PAC supporting Democrats—to beat back the effects of the Republican gerrymandering effort.
“We’re holding these members of Congress accountable for voting for the Republican tax law that strips healthcare away from millions of Texas families,” said Unrig Our Economy campaign director Leor Tal.
Unrig Our Economy has launched similar ads against vulnerable Republicans across the country, such as first-term Rep. Rob Bresnahan, whose northeast Pennsylvania constituency is made up of more than one-fourth Medicaid recipients.
“These ads,” Tal said, “are just the latest in our nationwide campaign to show the horrible impacts of this law, which benefits the superwealthy at working families’ expense.”