House GOP strategists and one of their affiliated super political action committee (super PAC) are rolling out a multimillion‑dollar campaign aiming to mobilize Republicans in future elections where President Donald Trump won’t appear on the ballot, the Wall Street Journal reported Tuesday.
The strategy, spearheaded by the Congressional Leadership Fund (CLF), zeroes in on turning out “prosperity voters” — individuals who prize economic opportunity and hard work — to sustain or expand the GOP’s razor‑thin 220–212 House majority, per the report.
CLF president Chris Winkelman unveiled the “Durable Majority Project,” announcing heavy investment in polling and targeted ad buys. He told the Journal that converting these voters “is a real force multiplier for our party for years to come.”
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The report noted that Republicans are widely expected to keep the Senate in 2026, but control of the House remains uncertain. Losing it could stall their policymaking agenda and enable Democrats to investigate or pursue a third impeachment of Trump.
Chris Winkelman, president of the CLF — a super PAC affiliated with House Speaker Mike Johnson (R.-La.) — told the Journal: “It’s a pivotal moment.”
“I think we have a chance now to convert these voters and turn this into a party that performs well in midterms,” he added.
Republicans are intensifying efforts to recast the controversial tax-and-spending package they narrowly passed last week. They’re “on offense,” Winkelman put it, aiming to educate voters that the bill isn’t merely “tax cuts for billionaires.”
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However, public sentiment remains tepid when it comes to the new legislation.
Recent Fox News and Quinnipiac polls show broad disapproval, with nearly half of respondents believing the legislation will hurt their families and warnings that certain GOP lawmakers could fall by more than 20 points in Medicaid-dependent districts.