Left-wing critics are continuing to crash out over an American Eagle Outfitters ad campaign for their fall jean collection with actress Sydney Sweeney, deeming the ads racist and Nazi-coded.
As covered by The Daily Wire, the ad campaign plays on the concept of good genetics and blue jeans — using the tagline, “Sydney Sweeney has good jeans.”
In one of the ads, Sweeney says, “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue.”
Sydney Sweeney x American Eagle, oh my god. pic.twitter.com/tDkeGT9R7G
— Sydney Sweeney Daily (@sweeneydailyx) July 24, 2025
An MSNBC op-ed said the American Eagle ads were evidence of the “unbridled cultural shift toward whiteness,” which the author suggested was “ugly and startling.”
“The internet has been quick to condemn the advertisement as noninclusive at best and as overtly promoting ‘white supremacy’ and ‘Nazi propaganda’ at worst,” the op-ed reads, calling some of this criticism “fair.”
“These critics point to the copy and the implication of calling a white person superior because of their genes,” the piece continues, adding that the “campaign feels regressive and not retro, offensive and not cheeky.”
Whiteness is ugly… this is the ideology of the left pic.twitter.com/CsnON2D7lO
— Ryan James Girdusky (@RyanGirdusky) July 29, 2025
Good Morning America also threw a fit over the ads:
Holy crap, Good Morning America on Disney owned ABC ran a story this morning saying the Sydney Sweeney clothing ad is connected to Nazis. Legacy media is dead: pic.twitter.com/IcPmRJr8R0
— Clay Travis (@ClayTravis) July 29, 2025
A writer posted on Instagram that the campaign is promoting “eugenics” and “Nazi propaganda.” “And it’s BLATANT,” the person said. “Like, you don’t even need media literacy. It’s that on-the-nose obvious.”
Screenshot: Threads via Instagram
Another woman criticized American Eagle for using Sweeney in the ad, since the actress looks like she “walked straight off a Nazi propaganda poster.”
Here’s another Democrat losing her mind over Sydney Sweeney’s American Eagle ad—calling it an ad for eugenics and claiming Sweeney looks like she “walked straight off a Nazi propaganda poster.”
Self-loathing white liberal women are a rotting cancer eating away at America—and… https://t.co/4loa14UsQB pic.twitter.com/iYPfdtnNRY
— I Meme Therefore I Am 🇺🇸 (@ImMeme0) July 28, 2025
The ads were called “fascist weird” and “Nazi propaganda weird” by another female critic.
You CANNOT make this sh*t up!
A self-proclaimed “trans man” — aligned with the same party that supports pornographic books in school libraries, teaching s*x ed to elementary kids, pushing gender changes for toddlers, and bringing children to s*xualized drag shows — is now… pic.twitter.com/rHEDnZ0PAG
— I Meme Therefore I Am 🇺🇸 (@ImMeme0) July 27, 2025
On the contrary, the ads are creating a lot of buzz online about the death of “woke” marketing — and the American Eagle stock is on the rise.
And the stock’s up 25%.
American Eagle is betting they can sell jeans to normal people, not a tiny minority of deranged harpies. https://t.co/K3ePyToBBp pic.twitter.com/vpzRT0I83P
— Douglass Mackey (@DougMackeyCase) July 28, 2025
Related: New Sexy Sydney Sweeney Ad Campaign Has Internet Celebrating The End Of ‘Woke’