Outside interest groups hoping to influence Donald Trump are implementing a new strategy in the hopes that it will work where lobbying has failed, reports the Wall Street Journal.

And it is not limited to outside groups, but also government agencies.

Cognizant that the president is an avid consumer of anything broadcast on television and that he has a well-documented history of announcing impulsive decisions on Truth Social, the Journal is reporting that TV in West Palm Beach, home to Mar-a-Lago which serves as Trump’s primary residence, is being flooded with ads aimed at a “party of one.”

That would be the president.

According to the report, “Interest groups believe Trump’s support can single-handedly make their priorities sink or swim in Washington, so much so that they are now targeting the president through a novel strategy often referred to as the “audience of one”: airing, since the inauguration, roughly $2 million of TV ads in West Palm Beach that reach many viewers but appear to be meant for the president’s eyes only.”

Noting that the strategy has turned the West Palm Beach market into a hotbed of advertising spending, putting it “ahead of much-larger markets such as Los Angeles, Dallas and Chicago,” the report adds that the Kristi Noem’s DHS is also using TV to reach Trump.

“One that aired in West Palm Beach from DHS opened with the agency’s secretary, Kristi Noem, talking to the camera about the president.’Thank you, President Donald J. Trump, for securing our border, for deporting criminal illegal immigrants and for putting America first,’” the report states.

The report adds that the advertising seems to follow a common strategy: “The ads often portray Trump positively or praise his actions before making any mention of policy. At times, ads appear to address Trump directly, lauding his decisions or calling on him to get involved in a political fight.”

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