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This is how misinformation gets accepted as fact.
A year after Oregon endures its most destructive fire season on record in 2020, state lawmakers order a map estimating the wildfire risk for every property in the state. It’s the kind of rating now available on real estate sites like Zillow. The state wants to use the results to decide where it will apply forthcoming codes for fire-resistant construction and protections around homes.
Around the same time, insurance companies start dropping Oregon homeowners’ policies and raising premiums to limit future losses, much as they have done in other disaster-prone states. Insurers have their own sophisticated risk maps to guide them, but some brokers instead tell homeowners the blame lies with the map the state produced. The belief gets treated as fact both on social media and in mainstream news — even though insurers and regulators say it’s not true.
The anger quickly spreads. Not only is Oregon’s map seen as at fault for higher insurance premiums, one conservative talk radio host calls it an attempt to “depopulate rural areas.” People in an anti-map Facebook group start musing about “Agenda 21,” a conspiracy theory implicating the United Nations in an effort to force people into cities so they can be more easily controlled.
By the time the state pulls back the map and starts over, the myths about it have gained so much momentum there’s no stopping them. Oregon’s hotter, drier climate isn’t the problem; the map is.
Christine Drazan, the Oregon House Republican leader, joins more than a dozen other Republicans in February 2025 behind a sign that says “REPEAL THE WILDFIRE HAZARD MAP.” She calls the state’s map “faulty, defective, harmful” and says it, along with related fire-safe building and landscaping rules that are in the works, is “a heavy-handed bureaucratic takeover” that’s kept rural residents from insuring or selling homes.
“This map is destroying their property values,” she says.
In the end, what’s most remarkable about the campaign against Oregon’s wildfire map isn’t that misinformation found an audience.
It’s that it worked.
A melted sign hangs from a fence in Lyons, Oregon, in 2020.
(Nathan Howard/Getty Images)
Chris Dunn, a wildfire risk scientist at Oregon State University and a former wildland firefighter, thought Oregon had a chance to be a national model for adapting to wildfire risks when he was asked to make the statewide map in 2021.
Oregon adopted a unique set of land use laws in the late 1960s and 1970s that helped curb urban sprawl. A coalition of farmers and conservationists formulated the legislation to preserve farmland and keep cities compact. To Dunn, protecting homes seemed within reach because the state had maintained agricultural buffers around cities, helping to serve as firebreaks.
At the time, Zillow hadn’t yet come out with risk ratings. By building its own map, Oregon could use local input and make adjustments as it went along.
The map results would help Oregon decide where to require a tool proven to save homes from wind-driven wildfires: “defensible space.” Owners would have to prune trees up and away from their houses; they would need to keep their roofs clear of leaves, needles and other dead vegetation. The idea was to deny wind-borne embers fuel that can burn down dwellings — a problem fresh on lawmakers’ minds after Oregon’s devastating 2020 fire season destroyed more than 2,000 homes.
Dunn knew public communication would be important. Before the map was released, a private property rights group had warned its members in a letter that the map and its rules were worrisome. Gov. Kate Brown’s wildfire council, advising state leaders about the map’s rollout, knew about the letter and the potential for pushback, according to emails Dunn provided to ProPublica.
Dunn said he was clear with Brown’s wildfire director, Doug Grafe, and others on the council that the map needed a significant, coordinated and effective communications campaign starting months before its release. Dunn said all the state developed was a one-page document on the roles of each government agency.
(Brown and Grafe did not respond to ProPublica’s questions. Grafe told Oregon Public Broadcasting in 2022 that “we are committed to ensuring people understand what they can do to increase the likelihood their homes and properties will survive wildfires.”)
Without state outreach, many homeowners learned their homes were in “extreme risk” zones from a July 2022 letter in the mail. It gave them 60 days to appeal the designation or face complying with new building and defensible-space codes the state was developing.
The wildfire hazard map and online user interface, created by Chris Dunn, a wildfire scientist at Oregon State University, shows high hazard areas in orange and those with moderate hazards in purple.
(Screenshot by ProPublica of the Oregon Statewide Wildfire Hazard Map)
Dunn could see that an uproar was building around his work. One community meeting where he was scheduled to present was canceled after state officials received threats of violence.
On Facebook, more than 6,000 people joined a private group, ODF Wildfire Risk Map Support, a base of opposition. ODF stands for the Oregon Department of Forestry, the state agency overseeing the map’s creation.
One member warned that state officials would snoop around their rural properties to tell owners what to do.
“Guys this is a agenda 21,” said the member, referencing the conspiracy theory promoted in part by former Fox News talk show host Glenn Beck.
Along with 31 thumbs-ups, eight angry faces and several other emojis, the post got 24 comments.
- This insane bill out of Salem is crazy! Every designation was decided by an algorithm by politicians in Salem who don’t a clue about our property, our house, our lifestyles! If you think it’s not their agenda to destroy rural property owners, think again. (10 likes)
- The UN Sustainable Development Goals are driving this push to eliminate rural living. Look into ICLEI and see how the UN infiltrates state and local governments and influences policy and legislation. https://iclei.org (6 likes)
- I learned about this when I first became involved in conservative politics. Back when globalist-backed Agenda 21 and now Agenda 2030 were still thought of as conspiracy theories. (6 likes, 1 sad reaction)
These Facebook comments have been excerpted to preserve anonymity.
Oregon can’t stop firestorms with regulations, conservative talk show host Bill Meyer told listeners, “unless you just get people off the land, and people wonder if that’s what the intent of all of this is ultimately.” Invoking a phrase associated with the Agenda 21 conspiracy, Meyer said rural residents would wind up having to move into “stack-and-pack” housing in Oregon’s cities. (Meyer did not respond to ProPublica’s emails.)
State officials’ lack of communication with the public “led to really significant challenges,” Dunn told ProPublica. “We don’t know if we could have well-communicated and sort of avoided those conspiracy theories and misinformation. But it was just so propagated in the media that it just took over.”
Jeff Golden, the Democratic state senator who helped draft the bill creating the map, said rural residents were understandably upset. The impacts of climate change were abstract to many people, Golden said, until they started getting those letters — at the same time insurance companies were dumping them.
“It’s a really hard adjustment,” said Golden, chairperson of the Senate’s Natural Resources and Wildfire Committee. “This is a very big chicken coming home to roost.”
Misinformation stoked people’s anger. “It makes a conversation that would have been difficult at best almost impossible,” Golden said.
State officials withdrew the map just over a month after its 2022 release, saying that while they had met the legislative deadline for delivering it, “there wasn’t enough time to allow for the type of local outreach and engagement that people wanted, needed and deserved.”
Oregon state Sen. Jeff Golden helped draft the bill creating the wildfire risk map.
(Jenny Kane/AP Photo)
After homeowners blamed the newly released risk map for insurance cancellations and premium increases, Oregon’s insurance regulator formally asked insurers: Did you use the state risk map?
Companies filed statements, required by law to be answered truthfully, saying they had not. Oregon’s then-insurance commissioner, Andrew Stolfi, announced the industry’s response publicly at the time.
“Insurance companies have been using their own risk maps and other robust risk management tools to assess wildfire risk for years in making rating and underwriting decisions,” Stolfi said in a news release.
Stolfi told consumers to submit any documentation they received from insurance companies showing that the state’s map had been used to influence underwriting or rating decisions. Jason Horton, a spokesperson for Oregon’s insurance regulator, told ProPublica the agency has not substantiated any complaints.
For good measure, lawmakers in 2023 passed a bill explicitly banning insurers from using the map to set rates.
But as Dunn reworked the map, the cloud of misinformation continued to swirl on social media.
After Zillow and other real estate sites began posting wildfire risk ratings on properties nationwide last year, participants in the anti-map Facebook group alleged the state was behind it.
“Who would decide to move out here after seeing that?” one asked.
Zillow uses data from the research firm First Street, a Zillow spokesperson told ProPublica. A First Street spokesperson also said the group doesn’t use Oregon’s map.
Andrew DeVigal, a University of Oregon journalism professor who has studied news ecosystems around the state, said places where news outlets have shrunk or closed down have grown particularly reliant on such Facebook groups. These community watercoolers help confirm participants’ biases. “You surround yourself with people who think like you, so you’re in your space,” he said.
A ProPublica reporter identified himself to the group’s participants, asking in June for evidence that they’d been harmed by the state’s map. None provided definitive proof. Some acknowledged that they couldn’t demonstrate that the map had affected them but said they suspected it lowered their homes’ values or their insurability.
Among the respondents was Chris Dalton, who lives in La Pine, south of Bend. Dalton described spending about $2,000 trimming trees and another $500 putting down gravel to create defensible space.
However, Dalton said, the house’s location had been designated as being at moderate risk. That means it was not subject to the state’s defensible-space requirements. And even if Dalton’s property had been designated as high enough risk to be governed by the new regulations, they had not been finalized at that point and were not being enforced.
“I guess you could say we used common sense to get ahead of future problems,” Dalton said.
The Darlene Fire burned more than 3,000 acres around La Pine, Oregon, in June 2024.
(Deschutes County Sheriff’s Office)
Oregon officials decided to give the map another try last year.
They re-released it, this time doing more outreach. Following California’s lead and aiming to make the map less confusing, Oregon also changed its nomenclature. Properties weren’t in risk classes, they were in hazard zones. The highest rating was no longer “extreme,” it was “high.” Dunn, the Oregon State scientist, said he thought the map had survived the effort to kill it.
But the backlash continued. Of the 106,000 properties found to face the highest hazard, more than 6,000 landowners filed appeals. At least one county appealed the designation on behalf of every high-hazard property in its borders — more than 20,000 of them.
In January, a new Oregon legislative session kicked off and wildfire preparedness was once again a top priority for the body’s Democratic leadership. Gov. Tina Kotek ordered a pause on decisions about homeowners’ appeals until the session ended, giving lawmakers a chance to decide what to do with the map.
Drazan, the House minority leader, led fellow Republicans in opposition.
She told ProPublica she “can’t know for sure” that the map caused homeowners to lose insurance or have trouble selling, as she’d asserted at February’s news conference. “I am reflecting what we were told,” she said.
Regardless, she said, the mandates on protecting properties went too far. “We’re not looking for the state to be the president of our homeowner’s association and tell us what color our paint can be,” Drazan said.
Even Golden, who’d helped shepherd the original bill mandating a map, began to waver.
Golden described conversations with homeowners who struggled to understand why work they’d done to protect their properties from fires didn’t lower their state risk rating. He said the map couldn’t account for the specific characteristics of each property, ultimately making it clear to him that it couldn’t work.
“I got tired of trying to convince people that the model was smarter than they were,” Golden said.
Dunn told ProPublica that the map was not intended to reflect all the changing conditions at a particular property, only the hazards that the surrounding topography, climate, weather and vegetation create. It wasn’t about whether homeowners had cleared defensible space — just whether they should. The work they do makes their individual homes less vulnerable, he said, but it doesn’t eliminate the broader threats around them.
Neighbors walk through their destroyed neighborhood in Phoenix, Oregon, in 2020. Hundreds of homes in the area were destroyed.
(Mason Trinca for The Washington Post via Getty Images)
Fire retardant coats a playground in a neighborhood largely destroyed by a wildfire in Talent, Oregon, in 2020. Climate change has increased the risk of wildfires in the state.
(David Ryder/Getty Images)
By April, the map was on its way out.
The state Senate voted unanimously, Golden included, to repeal the state’s defensible-space and home-hardening requirements as well as the map that showed where they would apply.
Ahead of a 50-1 vote in the House to kill the map, familiar claims got repeated — including from a legislative leader’s office.
Virgle Osborne, the House Republican whip, lamented in a May press release: “These wildfire maps have cost people property values, insurance increases, and many heartaches.”
Osborne told ProPublica he stood behind his comment even though he had no evidence for it. Osborne said he believed Oregon’s maps helped insurance companies justify rate increases and policy cancellations.
“I can’t give you, you know, here’s the perfect example of somebody that, you know, did it, but no insurance company is that foolish,” Osborne said. “They’re not going to write a statement that would put them in jeopardy. But common sense is going to tell you, when the state is on your side, the insurance companies are going to bail out. And they have.”
With or without a map, former California insurance commissioner Dave Jones said, Oregon lawmakers could require insurers to provide incentives for homeowners to protect their properties. Colorado, for instance, ordered insurers this year to account for risk-reduction efforts in models used to decide who can obtain insurance and at what price.
Jones nonetheless called Oregon’s decision to kill the wildfire map “very unfortunate.”
“One of the biggest public health and safety challenges states are facing are climate-driven, severe-weather-related events,” Jones said. “Not giving people useful information to make decisions on that, to me, is not a path to public health and safety.”
During the June vote in the Oregon House, the lone person who voted to preserve Oregon’s wildfire map and its associated mandates was Dacia Grayber, a Democrat from the Portland area who’s a longtime firefighter and worked a brush rig during the 2020 wildfires.
She told ProPublica that by training, the first things she looks for while defending homes in wildland fires are the types of hazards the state intended to target: firewood under the deck, cedar shake siding, flammable juniper bushes growing close to homes.
Grayber said she was disturbed by the sentiment in the Capitol as the repeal vote neared. The decision to kill the map and eliminate home-hardening requirements, she said, had become a “feel-good, bipartisan vote.”
“We are walking away from a very clear decision to build safer, more resilient communities,” Grayber said.
The tragedy of it, she said, is “that it was 100% based in misinformation.”
Kotek, Oregon’s Democratic governor, signed the repeal on July 24.
Oregon Rep. Dacia Grayber is the sole legislator who voted to keep the wildfire hazard map alive.
(Jenny Kane/AP Photo)