Airlines Are Using AI to Set Personalized, Jacked-Up Prices

After Delta Air Lines faced public backlash for expanding its use of artificial intelligence (AI) to set fares for passengers, the airline sent a letter to federal lawmakers on Friday denying that it uses “personalized pricing” to price-gouge consumers. But many airlines, led by Delta, the nation’s largest, are working with AI consulting companies that boast of their “hyper-personalized”…

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